Welcome, Old Bean, to the King’s Road. Home to Chelsea’s favourite nightclub and cocktail bar, Juju. Well, with events like: ‘The Royal Regatta Party, ‘Polo in the Park’ and ‘The Royal Ascot VIP After Party’, it’s not likely it's in Peckham. Owned by celebrity patron Leslie Ash (translation: the blonde from Men Behaving Badly who was arguably more known for her unfortunate lip-fillers) Juju is a chic and sleek late-night lounge that is consistently crammed with Chelsea’s finest. For admittance, all you’ll need is a Ralph Lauren shirt, a Gilet and some ‘top bantz’. Your Juju uniform, or Ju-niform if you will.
The décor at Juju is dark, sleek and monochrome with highlights of gold. All the furniture is neatly perpendicular as if someone has gone round with a protractor; it’s all super precise and minimal. It’s also pretty dimly lit which makes it uber flattering and a total piece of cake to pull off the ‘sultry, mysterious, our eyes met across a crowded room’ thing. Just be careful because it’d be just as easy to find out you’ve been giving the eye to a reflection of yourself or a fortuitous arrangement of coats - it’s really pretty dark. Size-wise though, Juju’s is actually deceptively large. It’s a slinky matrix of intimate, concealed spaces, private booths, bars and VIP areas making the £10 entry fee (or slightly dearer £20 for gentlemen) a pretty fair exchange rate. Juju has even won an impressive succession of accolades in recent years such as Best Bar 2011, Best Mixology 2012 and Best late-night bar (2013), making it a venue where you really want to be seen. It’s really rather more of an investment if anything, darling.
Music: Hip Hop, Commercial House, Pop, RnB
Dress Code: Smart/Casual
Train Station: South Kensington
Address: Juju, 316 - 318 Kings Road, London, SW3 5UH
JuJu’s signature cocktails are what dreams are made of. Alongside a carefully selected choice of champagnes and wines, Juju offer a whopping 40+ cocktails as well as Mocktails and low-alcohol options known as ‘cobblers’ for the sensible mid week drinkers. Bizarrely, Juju will even deliver their signature mixes - all bottled up -directly to your door using the Hungryhouse app! That’s supply and demand in SW3 for you. Juju also offer guests a variety of fruity flavoured shisha, but get this: indoors. We’re not sure they needed anything else to reduce visibility in here, but hey, at least now there’s no need for a smoke machine.
The dresscode at Juju is ‘Smart/Casual’ although it definitely leans more towards the smart. Basically, you’d feel a bit ‘kid sitting at the adults’ table’ if you weren’t at least wearing a dress or suit jacket. Juju is a magnet to young professionals and city slickers alike - it’s even a frequent backdrop for Channel 4’s Made in Chelsea cast so as you can imagine, the clientele aren’t exactly struggling to rub pennies together. Be prepared to spend some serious dosh in a bid to fit in like some kind of desperate Tetris piece. At the end of the day, this is Chelsea. You wouldn’t expect to be surrounded by wowcher-wielding pennysavers. Juju also seems to be the ideal spot for affluent socialites to recover from their ‘Gap Yahs’ so you may very well engage in some conversations about travelling Peru or Tanzania, although with any luck, no chunder.
This is not the kind of place you want to go nearing payday when things are a little tight. This is the real deal - Juju is all about indulgence, after all, in Chelsea even surnames are in abundance. Forget the double barrell, go for 3 or 4 ol’ chap, why not? Juju is undoubtedly the first class experience - the service is attentive but not overbearing. The refreshments: high-end and crafted with excellence. All in all, provided you can see your way to the bar through the darkness, Juju have some of the best drinks around. We’ll definitely be back that’s for sure, although next time maybe in Hi Vis. Note to self: must eat more carrots.